The success of both iGaming and gambling businesses depends on the teams that drive them. It takes time and money to initiate and develop a project. But, if a single aspect goes wrong, the entire endeavor can be undone: a poor reputation, weak customer service, or defective products and services can spell disaster for a firm. To preserve and increase the quality of their business, products, and services, online and offline project operators hire professional teams to tackle the inevitable issues that develop.
Effective recruitment lets you entrust your casino and iGaming platform to qualified staff. Instead of wasting time smoothing out the kinks in your daily operations, free up time for planning, strategizing, and development by enlisting the help of individuals who can manage such tasks.
Both online and offline gambling and iGaming businesses are both extremely sophisticated. This can make recruitment appear difficult: a full team of professionals with experience in the gaming sector is required.
However, not all specialists have to be employed within the company. Some positions may be covered by outstaffing: when an operator does not see a constant necessity in a particular professional, it is possible to hire external workers. For example, this might be an Affiliate Manager who develops and maintains relationships with key affiliate partners and networks. Thus, outstaffing will significantly reduce costs and attract highly skilled specialists.
Initially, when you create an affiliate program, the activities and responsibilities associated with working with partners may appear small. But, once you get a little stride and begin to observe more affiliate signups, higher conversions/sales, and the processing of more commissions - it will come to the rescue of an affiliate manager to keep up with success and even more: scale it.
Why Affiliate Marketing?
When meticulously managed, an affiliate program can earn 50% or more of your business’s revenue. Affiliate marketing falls into the performance marketing category, meaning you only pay if revenue is realized. Affiliate marketing is the key traffic engine for gambling companies, especially organizations that wish to use their marketing budgets properly.
Affiliate marketing is also less risky, especially for start-ups with limited budgets. Advertising at campaigns with unknown returns can make or break your business. With affiliate marketing, you can be guaranteed results because you only pay when a customer has been safely delivered to your business.
An Affiliate Manager is a manager in charge of handling an online affiliate program for an affiliate merchant. Generally, their role entails recruiting affiliates, negotiating partnerships, coordinating the design of creatives, and ensuring affiliates get paid.
The online gambling and iGaming sector has grown rapidly over the past decade. Many individuals from across the globe have started trusting and investing in betting sites and iGaming platforms.
Despite the current increase in popularity, the online gambling and iGaming sector have not yet achieved their peak. Thus, many gambling and iGaming sites hire the services of a marketing company that advertises its services and offers them on a broad scale.
More sites are requesting the services of affiliate programs than ever before. Many webmasters also wish to join these programs, as they enable them to monetize their sites' visitors in multiple ways.
Affiliate managers are responsible for providing webmasters with quality service that makes them feel connected with the affiliate program so that they may promote the brand or companies that the affiliate program sponsors most efficiently. These departments or promotional companies are commonly denominated “Affiliate Programs.” These marketing platforms are responsible for spreading the word about a betting website and facilitating its rapid expansion.
Affiliate managers are responsible for recruiting webmasters who can join the program and assist in promoting the brands most effectively. A qualified affiliate manager that searches for prolific webmasters is a must within an affiliate program. They will be in charge of finding and contacting the best candidates, so they can evaluate the possibility of joining the affiliate program. He can begin offering various commission plans and additional bonuses that make the webmasters feel engaged and interested in all the upcoming rewards and earning opportunities the affiliate program will afford.
An important tip to consider is that even when sometimes only one affiliate manager can perform the needed tasks well, it is always better to have more than one available. Managing an affiliate program is complex, and having many affiliate managers will undoubtedly assist the affiliate program in achieving extremely high levels of efficiency.
What Department Does the Affiliate Manager Belong to in Your Organization?
Let's clarify the position and function of an affiliate manager within the organization. Are they in sales or marketing? Affiliate marketing is a cross-channel between marketing and sales. On one side, customers referred by partners are termed indirect sales. But, the affiliate program requires partners to position and promote your brand, which is the essence of marketing. Therefore, affiliate management is a hybrid.
What Does an Affiliate Manager Do?
An Affiliate Manager develops and maintains relationships with major affiliate partners and networks. They monitor and assess affiliate performance and collaborate with managers to create budget-compliant estimates.
Affiliate Managers cooperate with internal teams to improve marketing and merchandising initiatives via the affiliate network. Affiliate Managers take measures to enhance affiliate partners' quality and profitability, promote the brand at industry events, and maintain an awareness of industry developments.
While some affiliate manager jobs entail calling new affiliates and verifying applications, others may require more in-depth tasks such as tracking analytics and building webpages or banners for affiliate program promotions.
What Skills Should I Look for in an Affiliate Manager?
When considering hiring a manager to assist with your preferred affiliate marketing program, looking for genuinely qualified persons for the position is essential. Here are some of the most crucial abilities an affiliate manager must possess:
Data Analytics Skills: Affiliate marketing involves data analysis, comprehension, and interpretation. This information indicates the success of a campaign, commissions collected, etc. In addition, data provides insight into how successfully a brand is expanding and the number of website visitors. The most effective affiliate manager is adept at data analytics and can mine data for valuable insights.
Negotiating Skills: How much should affiliates be paid? If an affiliate has a massive affiliate network, how much should it be paid? These questions have no straightforward answers. Instead, each case will require some level of negotiation. A good affiliate manager has strong negotiating skills, able to negotiate upstream (with campaign owners) and downstream (with affiliates). In both cases, they find a balance that works for all parties, including themselves.
Communication Skills: Communication skills go beyond the written and spoken word, although these are important. A great affiliate manager, first and foremost, answers fast and carefully, indicating they need to make better decisions and may even request time to deliberate. In this way, they maintain communication channels. A good affiliate manager will facilitate communication with affiliates by being receptive, accessible, and truthful.
Professional: Managers must always be professional while composing and replying to emails or customer inquiries. If any manager is unprofessional with prospective affiliates, new hires, and loyal clients, you are significantly more likely to encounter problems;
Organized: Managing a growing affiliate marketing campaign requires the ability to remain organized at all times. An affiliate program manager must be able to transition between various tasks and responsibilities daily, especially if they do all the work independently. They must comprehend the significance of CRM and affiliate partner documentation.
A full-time marketing manager needs to be able to produce banners, buttons, and other graphics for social media pages, promotions, and commercials. To effectively advertise the affiliate program you represent, you will need high-quality, professional designs that set you apart from the competitors.
Content Creation and Monitoring: your manager will be responsible for content production and monitoring. Monitoring the statistics and data generated from each piece of content is one method for gaining significant insight into the wants and needs of your prospective customers or recruits.
Also, you can use this great job description of a junior affiliate manager and adjust for your company. At a minimum, the affiliate manager should perform the following tasks daily:
Approving affiliates;
Responding to affiliate support questions;
Tracking sales and conversions to address any spikes;
An experienced affiliate manager also keeps affiliates engaged with the program. It’s the continued outreach and strategic positioning that creates a solid affiliate program with solid growth prospects.
This is accomplished by:
Identifying and recruiting high-potential affiliates;
Negotiating custom terms with strategic, higher-volume affiliates;
Educating affiliates about existing and upcoming promotions;
Developing affiliate tools and creative ads that maximize conversion;
Conceptualizing and measuring sales promotions that drive revenue or leads;
Forecasting sales and ensuring effective ad spend;
Using an Existing Employee for Affiliate Marketing.
Finding quality might take a lot of work. Indeed, you can hire based on pricing on Upwork or other freelance sites, but you will be compromising quality and possibly performance.
You can use standard job-searching services like Indeed to post further details about the available position. You can also identify a competent Affiliate Manager through Linkedin, Facebook Groups, and other more specific groups. When browsing for profiles on Linkedin, experience in different niches will be the most relevant characteristic.
Consider additional job names in the same domain, such as performance marketing managers and digital marketing managers. Selecting the right affiliate manager can be a complicated undertaking for which only some individuals are competent. The incorrect hire could significantly set back your project, necessitating heightened vigilance on the part of your company.
The individual you select must bring strategy and execution experience to the table. They will need the vision of a marketer who can effectively communicate with customers, affiliates, and brands alike. Since the rest of the company is unfamiliar with affiliate marketing, they must be self-motivated and trustworthy. Your best course of action is to have a program strategy and vision and then hire the right affiliate marketing manager to implement the plan.
Conclusion
The gambling and iGaming industry is developing quickly, and business owners are trying to keep up with changes in the game development market. The best option for the project's successful development would be to hire the best Affiliate Manager, and outstaffing can significantly reduce costs and attract highly skilled specialists for your company.
Global Teams is an international company that provides high-end IT professional outstaffing services to companies worldwide. With dozens of loyal clients, including large-scale Western companies, we at Global Teams believe that the highest quality IT benefits and dedicated solutions are the keys to the business's success. If you want to hire Affiliate Manager in Eastern Europe, our skilled recruiters will find the right employee with a relevant skillset. You can reach your business goals and get maximum IT expert outstaffing.
Let Global Teams help you find the right Affiliate Manager for Your Business. Hiring a new team player for your sales and marketing team requires high expertise and commitment to deliver. As a business, your project is an essential part of your growth, and to make your strategy successful, you need to hire the right Affiliate Managers. Global Teams provides recruitment services of affiliate managers for iGaming and Gambling companies; moreover, our clients can use outstaffing and EOR services to extend their support and IT teams.
Contact Us if you have questions about how to profitably hire EdTech Experts for the unique needs of your business and users.
Today, Global Teams has expanded to include over 150 Experienced Software Developers, marketing managers, and other professionals in Ukraine, Serbia, Hungary, Poland, Moldova, Romania, and other countries in East-Central Europe.
The goal is to connect business owners with the professionalism and expertise they need to staff their teams at the best possible price. Our experts understand your needs well.